OUR LEADERS
Committed to the Cause
Raven Viltz
President
Vice President
Joyce Norfleet
Treasurer
Joyce Wooden Norfleet, a former professional musician, retired as a School Administrator from the Los Angeles Unified School District. She holds a Bachelor of Music Education degree from Texas Southern University (TSU) and Masters degrees in Educational Administration and Counseling and Guidance from Loyola Marymount University, Los Angeles. Currently, Joyce serves on the National Board of Directors of NANM (National Association of Negro Musicians), the Board of Georgia Laster Association of Musicians, Co-Chair of the Scholarship Committee for the Western Region of NANM and Co-Chair of ACTSO (Academic Cultural Technological Scientific Olympics) for the Beverly Hills/Hollywood Branch of the NAACP. While at TSU, she was a charter member of Beta Omicron chapter of Tau Beta Sigma National Honorary Band Sorority, the first on an HBCU campus. That same year, she became a member of Delta Sigma Theta (1958). After being a member of the Delta Choraliers for many years, she joined Century City in the mid 80’s, and was elected Financial Secretary. As a member, Joyce chaired and served on various committees in the chapter over the years.
Amelia Winfree
Recording Secretary
Amelia Winfree is a skilled strategist with over 20 years of experience in the entertainment. As vice president of sponsorship and media partnerships for ABFF Ventures LLC, she manages all strategic partnerships and event activations, and produces and manages live and digital content for ABFF Ventures brands, including the American Black Film Festival (ABFF), ABFF Honors, ABFF Comedy Festival and the ABFF London Film Festival. Amelia’s background also includes philanthropic fundraising. An emerging filmmaker, she produces independent films and branded content. The most notable of her short films is Popous Pane and the Kids He Loves to Hate, for which she secured a distribution deal from HBO. Amelia graduated from Morgan State University with a Marketing degree. She is a member of Delta Sigma Theta Sorority Inc., and actively serves her community.
Lovell Cartwright
Financial Secretary
Lovell Cartwright, RN, MSN, BC-E, is a native Chicagoan with a strong background in nursing and education. She has been an active and dedicated member of Delta Sigma Theta Sorority, Inc., for 10 years, and joined through the Memphis (TN) Alumnae Chapter. Cartwright has also volunteered for several community organizations. A few of them are Life Blood, The American Cancer Association, Relay for Life, Alzheimer’s Association, The American Heart Association and Polycystic Kidney Disease Foundation. Her focus has primarily been on fundraising for those organizations. She enjoys the arts, theatre, reading and traveling.
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Cheryl Green
Director
Cheryl Green is the President / Owner of CM Worldwide, Inc., a multifaceted, Christian motivational, coaching, and book and music publishing corporation. She is a spiritual activist, author, instructor and motivational speaker. A certified DreamBuilder coach and autism advocate, Green also dedicates her efforts and expertise to positively impacting civic and legislative policies for underserved families affected by developmental disabilities, and youth who age out of the foster care system. She is the author of, "Rhapsody Restored…“God’s Strategy For Rap," and is working on her second book, "The Power Behind the Success: Secrets of Music Moguls." http://cmworldwideinc.com
Susan Royal McDonald
Director
Susan Royal McDonald is the President/CEO of Royal Squared, Inc. and a Production Finance Executive with over 45 years of experience in the entertainment industry. After attending the acclaimed HBCU, Fisk University, for 2 years, she transferred and graduated with honors from University of California, Berkeley with a B.S. in Business Administration, Finance. She is a current member of Century City Alumnae Chapter of Delta Sigma Theta, Incorporated and held the office of Finance Secretary from 2017 to 2019. She has held financial positions at other non- profits and churches. Susan is currently the Production Controller on Spotify’s docu-series, Music Box, for HBO. Royal Squared is currently in development on a scripted series targeting a diverse audience.
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Rachelle Dabney Potts
Director
Rachelle Dabney Potts, PhD is a media psychologist and communication strategist. She has served on the Board of Directors at the National Association of Female Executives, a division of Working Mother Media based in New York. After earning her B.A. in broadcast journalism from Dillard University, she got her start producing the news at WWL- Channel 4 in New Orleans, CBS affiliate. From there, she expanded to entertainment sector media writing once she obtained her master’s degree in screenwriting from California State University, Northridge, where she still teaches the fundamentals of media writing to undergraduate students. Rachelle Dabney Potts is a published author and sought-after international lecturer with engagements in the UK, Ireland, and Australia. She is currently completing her first textbook.
Vennita Shepherd
Director
Vennita Shepherd has over 25 years of combined experience working in luxury hotel resort management and behind-the-scenes entertainment talent agency operations. Born and raised in Chicago, Illinois, Vennita is a graduate of Eastern Illinois University and holds a B.A. in Communications/Public Relations. In 1992, she was initiated into Delta Sigma Theta Sorority, Inc., and is a member of the Century City Alumnae Chapter. She currently serves as a member of the 2022-2024 Farwest Regional Leadership Team for Delta Sigma Theta Sorority, Incorporated.
Vennita supports various causes and volunteers much of her time to her community and other areas as well. Her efforts include Food on Foot, a non-profit organization assisting homeless and low-income residents in Los Angeles with food, clothing, a fresh start, etc., MoveOn, Women's March Foundation, The Poor People's Campaign and others. In her spare time, Vennita is a poker player and a loyal Chicago sports fan who enjoys traveling to different cities for sporting events and MLB Spring Trainings.
